Job Opening

demand generation manager

Job Industry Marketing and Advertising
Job Type Full-Time
Experience Level Mid-Senior Level
Date Posted 2020-05-11
Job Location Calamba, Laguna
Company Information Virtual Champs Global
calamba city, laguna
Job Description • Work with their executive leader to create new demand generation strategy that achieves the company’s operating goals. This includes: o Paid advertising strategy o Email strategy covering lead to e-commerce nurturing, lead to MQL nurturing and newsletter program. o Social strategy with competitive monitoring and analysis o Content creation and promotion strategy • Manage the team and ensure that team objectives are achieve • Manage demand generation team budget and conduct monthly actual vs. forecast reviews. • Responsible for marketing reporting: o Monitor funnels across all marketing sites. Track visitor to lead conversion, lead to MQL as well as various e-commerce conversion rates. o Track sources of high converting users and offer suggestions and recommendations about how to increase conversion o Interface with the sales organization, management and leadership to provide updates on funnel performance. o Audit, configure reporting tools/ links for tracking end-to-end conversion.
Job Qualifications • 3 years of experience in managing a marketing team
• At least 2 years of experience in demand generation
• Analytically minded. Capable of getting to the “why” of a problem
• Data driven, Uses data to justify or support decision making
• Very technical-capable of understanding how systems are connected, data is flowing between them and understanding the relationships between objects
• Very comfortable using PowerBI to measure performance and create dashboards.
• Very strong English skills
• Strong presentation skills
Number of Job Opening 1
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